Jeroen Poppe

Jeroen Poppe

Good HealthClean water and sanitationRenewable EnergyInnovation and InfrastructureSustainable Cities and Communities




"If you do not change direction, you may end up where you are heading - Lao Tzu."

Who are you?

Around the world, I’ve seen the results of humanity's lineair thinking. The melting of Argentina's glaciers. The color of the Ganges in India. Deforestation in Laos and overfishing in Malawi. As a generation, we will not get second chances to counter these changes. Still, with a creative business plan, sound politics and a lot of citizen muscle, I'm convinced we can change our communities for the better. As a designer, I'm on a mission to make our cities a more sustainable and pleasant place to live in for all.

Why are you part of Generation T?

Changing direction is one of the toughest things to accomplish. People - and especially decision makers - will not change their routines unless we shake things up and inspire a new way. It will take the force of a network to challenge this status quo and Generation T has the potential to do exactly that. To create impulses and spur action. To connect, experiment, learn, share knowledge and empower people.

A specific example on how your project or activities make a difference and initiate change:

As an architect, I work with community leaders, students, entrepreneurs and scientists to make buildings more sustainable - and users more happy. I keep in sync with new evolutions in design and technology from around the world and inspire colleagues through courses and lectures. I coach the development of schools, offices, kindergartens or even whole urban areas to ever higher sustainable standards. In Barcelona, a city I am madly in love with, I teach a sustainable design course at the Technical University.